Key Experience
With extensive experience in product development and strategic marketing, I have wide-ranging abilities in brand management, portfolio innovation, and trend analytics across all beauty categories.
As VP Product Marketing + Innovation at Rodan + Fields, I led the brand’s restaging of their four core skincare regimens. I also helped launch more than 25 new R+F products, including their scalp-first approach to haircare, creating an entirely new product category for the brand. Before that, as VP for Global Brand Development/Marketing at Mary Kay Inc., I led brand innovation and marketing strategy for the company’s global mass and prestige product lines across 40 markets, including the United States, China, Russia, Brazil, and Mexico.
Core competencies include:
Global strategy & product development
Integrated marketing & GTM strategies
Strategic analysis, including pricing & ROI
Cross-functional team leadership
Budget management & resource allocation
Upgraded and restaged R+F core skincare regimens.
Derm-designed R+F facial peel.
Award-winning Total RF Serum for total anti-aging.
R+F fan favorite promotion.
Top-selling R+F Multi-Function Eye Cream.
One of three scalp-first haircare regimens.
Lip care as skincare.
Filming product launch press and training videos.
Presenting at Mary Kay Seminar, in Russia (2017)
At Mary Kay, my global brand development oversight spanned 40 countries (in dark pink).
Presenting in Ukraine, in 2018.
Résumé
I began my career in advertising, working in brand management for top-tier brands such as Zales and Walmart. I then made the jump to client-side with Rodan + Fields and Mary Kay, and found my true calling: Helping smart brands thrive in a globalized world.
Experience
Rodan + Fields
Vice President, Product Marketing & Innovation
2021 to 2024
Senior Director, Product Development
2019 to 2021
Mary Kay Inc.
Vice President, Global Brand Development & Marketing
2012 to 2019
Director, Global Brand Development, Skincare
2009 to 2012
Director, Sales Force Consultant Marketing
2007 to 2009
US Manager/Director, Consumer Marketing
2000 to 2007
Education
Bachelor of Science, Advertising
University of Texas at Austin
Highlights
Proven success in product development
Developed strategic initiatives launching more than 20 new global brands, including breakthrough brightening and anti-aging technology brands, as well as a scalp-first approach to haircare.
Leadership abilities in disruptive marketing
Oversaw the positioning, naming, and marketing for 75+ top-selling new products in my tenure at Mary Kay and Rodan + Fields, which increased brand loyalty among brand affiliates and preferred customers.
Global strategic oversight
Maintained the global product strategic focus in key markets including the United States, China, Russia, Brazil, and Mexico. Kept on the leading edge by staying aware of global trends, including on-the-ground trend research in Tokyo, Hong Kong, Milan, Shanghai, Seoul, São Paulo, and New York City.
Leadership & Business Training
Deloitte NextGen CMO Academy
Leadership Worth Following Mentorship
The Menttium Program
Master The Matrix: Essentials For Complex Organizations
Gallup: Strengths Finder
ADKAR Change Management
Various Franklin Covey programs
The Art Of Storytelling
Click to pause & enlarge
What others say …
Marie is a kind, thoughtful, and impactful leader who thinks strategically, is quick to pivot when necessary, and calm and collected under pressure. I was always especially impressed with her ability to lead so many launches, activations, and projects at one time and in awe of her ability to articulate cross-functionally and gain alignment even on the toughest of decisions.
Courtney Cuberly, Director, Product Marketing Innovation, Rodan + Fields
Marie is an extraordinary and visionary partner working cross-functionally and collaboratively to uncover the best solutions. Her years of product development and marketing experience make her excellent at managing and deploying strategic business solutions that drive growth. Her unwavering passion and commitment to excellence make her an inspirational leader.
Elaine Jay, Director, Product Positioning, Mary Kay Inc.
Video Library
Total RF Serum addresses all key signs of aging.
R+F Plumping Lip Oil launch.
R+F Haircare new category introduction.
R+F Instant Targeted Firming Gel™ for visibly firmer, tighter, smoother skin.
R+F derm-created facial peel for even and glowing skin.
ABC local news coverage of Mary Kay Seminar in Dallas while I was presenting.
Mary Kay TimeWise Repair® Volu-Firm® Advanced Lifting Serum video.
Mary Kay Chromafusion™ Eye Shadow introductory video.